Manager, Product Marketing

Role Summary 

We’re looking for a Manager, Product Marketing who can turn great products into compelling reasons to buy.In this role, you’ll own the story, strategy, and go-to-market execution for a key product line, customer segment, or growth motion. You’ll define positioning, craft messaging, support launches, and build the sales enablement tools that help teams clearly communicate value to customers.You’ll work at the intersection of product, marketing, sales, and innovation—bringing together customer insights, competitive context, and product strategy to create marketing that is clear, differentiated, and built to win. This is a highly cross-functional role for someone who loves translating complex product ideas into simple, persuasive stories that drive action. 

Key Responsibilities 

• Develop differentiated positioning and messaging that clearly communicates customer value and supports business growth.

• Lead go-to-market planning and launch execution for assigned products, segments, or strategic initiatives.

• Translate product features and technical capabilities into simple, compelling value propositions for customers and sales teams.

• Build sales enablement tools, training, and content that help frontline teams sell with clarity and confidence.

• Conduct market, customer, and competitive research to uncover insights and inform strategy.

• Partner cross-functionally with product, sales, digital marketing, lifecycle marketing, and innovation teams to bring cohesive product stories to market.

• Support demand generation and lifecycle campaigns with product expertise, messaging strategy, and customer insight.

• Measure launch and campaign performance, identify learnings, and recommend ways to improve future go-to-market efforts.

• Present product marketing strategies, launch plans, and recommendations to internal stakeholders, sales teams, and external audiences.

• Serve as a confident product storyteller, including delivering product pitches, presenting in sales trainings, and potentially appearing in video, webinar, or on-camera content to help bring product stories to life.

Required Experience 

• 5-7 years of experience in product marketing, marketing, product, or related field 

• Bachelor's in Marketing, Communication, Business or equivalent preferred  

• Strong written and verbal communication skills, including product messaging and storytelling 

• Ability to manage multiple projects simultaneously 

• Growing strategic thinking and business acumen 

• Collaborative cross-functional partner 

• Ability to influence internal and external customers