Sr. Manager, Brand & Media

Date:  Jan 25, 2023

VIRTUAL, TX, US, 00000 VIRTUAL, NJ, US, 00000

Company:  NRG

As an NRG employee, we encourage you to think creatively and proactively about your career choices.  Our work environment is dynamic and the career opportunities across our businesses offer variety and challenge.  Providing career growth to our own employees is critical to our ongoing success--take charge of your career goals and empower your future!


Job Summary: 

  • Mass Media: develops the strategy and executes on creative and campaign measurement

  • Social Media management

  • Brand management: responsible for strategy, positioning tools and audience segmentation, partnerships and sponsorships

  • Sponsorship and Partner Activations

  • Oversees departmental:

    • budget

    • Media reporting metrics

    • promotional calendar


Essential Duties/Responsibilities:

  • Manage relationship with media/creative agency to develop, plan and execute media strategy and creative assets for Texas and East markets to meet awareness, engagement, and lead generation goals

  • Own strategic development of branding tools/resources: positioning, devices, platform, personas, and audience target/segmentation

  • Responsible for budget and agency contract management

  • Oversee creative development and execution for charitable program deliverables

  • Oversee creative development and execution for sponsorships and partners

  • Supervise branded content development for social channels and company blog

  • Manage Social media activity

  • Deliver relevant campaign reports and present insights to keep larger organization abreast of trends and activities

  • Monitor marketing output and provide recommendations for optimal user engagement, including changes to priority, design, content, structure, and functionality

  • Oversee team building and staff development

  • Align team goals with company goals

  • Perform other duties as assigned


Working Conditions:

  • Remote position with some in-office attendance required

  • Some overtime required as special projects arise

  • 5-10% travel


Minimum Requirements:

  • Bachelor’s Degree

  • 7+ years consumer marketing, brand management, advertising

  • Proven experience as a team player and organizational leader

  • Excellent relationship-building & interpersonal skills; collaborate across departments and organizations


Preferred Qualifications:

  • Superior verbal and written communications skills

  • Superior project management experience

  • Flexible and adaptable to a rapidly changing, fast-paced business environment


Additional Knowledge, Skills and Abilities:

  • Energy industry experience is preferred but not required

  • Experience with subscription-based industry (electricity, cable, internet, etc.) is a plus

Why NRG is a great place to work:

  • Great company culture!! Voted as a BEST employer by Forbes
  • A competitive total compensation package, including annual incentive and/or commission
  • Stock Purchase Plan 
  • Benefits on the first day of employment - Medical, Dental, Vision, Life Insurance, and Short Term Disability, Wellness program, etc.   
  • Company-paid life insurance and disability insurance
  • 401 (k) plan to help save for retirement
  • Generous PTO plan, plus 8 company holidays, and 3 floating holidays
  • Numerous discounts, including electricity discounts on NRG brands


If you reside in or intend to work remotely from California, Colorado, New York or Washington State, you may contact for compensation information related to this position and other information as required by applicable law. Please include the job title in your request.



NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability  Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.  Official description on file with Talent.