Sr. Director, Integrated Value Proposition

Welcome to the intersection of energy and home services. At NRG, we’re all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner and more connected future. We deliver innovative solutions that make our customers’ lives easier—helping them power, protect, and intelligently manage their homes and businesses. To do this, we need creative and talented people to join our company.

We offer a dynamic work environment and a unified and inclusive culture. NRG fosters a strong sense of belonging that leads to better collaboration and business performance. Our company programs are designed to help employees develop the skills they need for success now and in the future. In everything we do, we aim to champion our employees and bring value to our customers, investors and society.

More information is available at www.nrg.com. Connect with NRG on Facebook, Instagram, LinkedIn and X.

The role

NRG is building a unified value proposition that spans energy, smart home, and digital services — connecting what customers experience across Reliant, Vivint, and the NRG brand. The Sr. Director Marketing of IVP owns the framework that makes this coherent: the messaging architecture, the cross-brand proof points, and the go-to-market alignment that turns a portfolio into a platform. This is not a supporting role. You'll be the connective tissue between brand, product, and commercial — operating at the intersection of strategy and execution, with full accountability to the SVP.

What you'll own

• IVP framework & messaging architecture — Define, maintain, and evolve the integrated value proposition across NRG, Reliant, and Vivint — ensuring brand-level messaging ladders to a cohesive portfolio narrative.
• Cross-functional marketing program leadership — Drive alignment across marketing, product, digital, and commercial teams. Manage stakeholders at the VP and SVP level without direct authority over their functions.
• GTM strategy & activation — Translate IVP into channel-ready playbooks — from paid media and CTV to owned channels and salesforce enablement — with clear KPIs tied to CAC, LTV, and ROAS.
• Insight & performance loop — Build a feedback system that connects customer research, competitive signals, and performance data into ongoing IVP refinement. No set-it-and-forget-it frameworks.

What we're looking for

• Portfolio experience — Has worked across multiple brands or business units — understands how to create coherence without homogenization.
• Strategic + executional — Can write a positioning brief and drive it through to in-market execution. Doesn't hand off at the deck stage.
• Commercial fluency — Comfortable with ROAS, CAC:LTV, and TOU economics. Speaks credibly in business reviews, not just brand reviews.
• Matrixed influence — Knows how to move work through organizations without direct authority. Low ego, high effectiveness.
• Energy or home services — Background in energy, utilities, smart home, or adjacent industries is a strong plus — not required, but you'll ramp faster.
• AI-literate — Actively uses AI tools in your workflow — for research, synthesis, or content velocity. We build with it here.

What success looks like in year one

• Q1 — IVP marketing framework documented, socialized, and signed off by brand, product, and
• commercial leadership across all three brands.
• Q2 — GTM playbooks live in at least two channels, with baseline KPI measurement in place.
• Q3 — First iteration of IVP refreshed based on performance data and customer research —
• demonstrating the insight loop is operational.
• Q4 — Demonstrable lift in brand consideration or customer acquisition efficiency tied to
• IVP-aligned messaging.

The base salary range for this position is: $207,680 - $342,720* *The base salary range above represents the low and high end of the salary range for this position. Actual salaries will vary based on several factors including but not limited to location, experience, and performance. The range listed is just one component of the total compensation package for employees. Other rewards may include annual bonus, short- and long-term incentives, and program-specific awards. In addition the position may be eligible to participate in the benefits program which include, but are not limited to, medical, vision, dental, 401K, and flexible spending accounts.  

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Official description on file with Talent.