Sponsorship Marketing Manager

Role Summary 

The Sponsorship Marketing Manager supports strategy, planning, and execution of integrated sponsorship marketing programs that help drive the Texas Consumer business priorities and brand presence across markets. This role partners closely with internal teams, agency partners, and sponsorship properties to deliver high-impact programs that increase brand awareness and consideration, deepen customer engagement and create customer appreciation events to drive measurable business outcomes. 

The ideal candidate is a strategic marketer, strong project manager, and collaborative leader who thrives in a fast-paced, event-driven environment and excels at translating sponsorship assets into meaningful brand experiences. 

Essential Duties & Responsibilities 

• Support the planning and execution of integrated sponsorship marketing programs, ensuring alignment with defined business, brand, and customer objectives. 

• Develop and activate sponsorship strategies across teams, events, and partnerships that drive fan engagement through digital, social, experiential, and community platforms. 

• Campaign management, including project briefs, timelines, budgets, deliverables, and ongoing stakeholder communication 

• Collaborate cross-functionally with Sales, Marketing, Community, Operations, Public Relations, and agency partners to ensure seamless, well integrated programs using across digital, social, broadcast, print, video, and experiential channels. 

•  Execute sponsorship activations and event logistics, including experiential activations, on-site execution, staffing coordination, vendor management, premium distribution, and run-of-show planning. 

•   Support fulfillment of contractual sponsorship assets, customer promotions, and partner deliverables to maximize value and performance. 

• Develop presentations, recaps, and reporting materials that clearly communicate objectives, execution, performance, and insights to internal teams and external partners. 

• Evaluate new sponsorship opportunities by assessing strategic fit, audience relevance, projected value, and resource requirements. 

• Analyze campaign performance, fan engagement, and activation metrics to measure impact and inform optimization and future planning. 

• Stay informed on industry trends, sports landscapes, market dynamics, and cultural moments to continuously evolve and strengthen sponsorship strategy. 

• Serve as a brand ambassador and, when appropriate, represent the company as a spokesperson at events, community initiatives, and partner activations. 

• Support content creation and the full sponsorship content lifecycle, including real-time social amplification and post-event reporting. 

Skills & Qualifications 

• Strong strategic mindset with the ability to translate business objectives into actionable sponsorship and marketing solutions. 

• Proven experience in sponsorship marketing, brand strategy, or integrated marketing. 

• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines. 

• Clear written and verbal communication skills, with experience creating executive-level presentations and materials. 

• Proven ability to collaborate effectively with cross-functional teams, agency partners, and external sponsorship properties. 

• Working knowledge of digital, social, experiential, and content-driven marketing programs; experience with marketing analytics and performance measurement preferred. 

• Comfortable working on-site at events and partnering closely with internal teams, ambassadors, and external stakeholders. 

Requirements 

• Bachelor’s degree in Marketing, Business, Sports Management, or a related field. 

• 5+  years of experience in sports marketing, sponsorships, partnerships, or brand marketing. 

• Strong strategic thinking, communication, and analytical skills. 

• Experience working with sponsors, agencies, and/or professional sports properties. 

• Working Conditions 

• Must be based in the Houston area, working in the Houston office 4x week 

• Must be willing to work evenings and weekends to support on-site activity at events as needed. (~20%) 

• Some domestic, overnight, weekend or evening travel may also be required to support events, production, or other company activity. 

• Requires lifting and event setup as appropriate to perform duties and responsibilities.