Senior Analyst, Go to Market Acquisition

Date:  Jul 25, 2022

Houston, TX, US, 77002

Company:  NRG

At NRG, we’re bringing the power of energy to people and organizations by putting customers at the center of everything we do. We generate electricity and provide energy solutions and natural gas to millions of customers through our diverse portfolio of retail brands. A Fortune 500 company, operating in the United States and Canada, NRG delivers innovative solutions while advocating for competitive energy markets and customer choice, working towards a sustainable energy future. More information is available at Connect with NRG on Facebook, LinkedIn and follow us on Twitter @nrgenergy.

Job Summary: 


The position will manage and carry out a diverse range of assignments, projects, and activities to enable successful customer acquisition for the Direct Energy brand. 

Direct Energy markets and sells electricity to residential and small business customers throughout deregulated energy markets in the U.S. Primary responsibilities of this position include overall customer acquisition strategy and performance for Texas deregulated power market (ERCOT), delivering on company customer and financial goals. Acquisition strategy includes the areas of product, pricing/margin, channels, customer experience, and supporting partnerships. Position works cross-functionally with other key departments to execute acquisition strategies including Sales, Marketing, Operations, Product Development, Legal/Regulatory, Analytics, Finance, and IT. Other responsibilities may include.


Essential Duties/Responsibilities:


  • Drives and develops acquisition strategies based on consumer & market insights and business/brand growth objectives
  • Leads the development of segment analytics and market insights to guide market and segment plan development
  • Develops channel-specific segmentation, targeting, margin and referral strategies for acquisition marketing efforts
  • Leads the performance and understanding of customer segments through analytics, sales performance tracking, management reporting, and decision support
  • Sponsors and leads deployment of key acquisition strategies working with other functions including Sales, Marketing, Operations, Product Development, Legal/Regulatory, Analytics, Finance, and IT
  • Monitor competitive intelligence to better understand the competitive landscape and market dynamics, and develop actionable insights that can be turned into practical solutions
  • Drives overall cross-serve / up-serve product, channel & segment strategy
  • Manages targets and ongoing performance against key metrics including customer count, market share, unit margins, cost-to-acquire, products per customer, and consideration
  • Defines the brand’s acquisition customer lifecycle journey including customer communication strategy, and leads cross-functional programs to bring the journey to life
  • Supports the financial forecasting process by preparing key inputs and working with Financial Planning/Accounting to develop monthly forecast updates
  • Develop, prepare, and present management performance reporting for key weekly/monthly performance discussions
  • Working understanding of key systems involved in sales and customer support processes
  • Develops documents or presentations on key projects, processes, and issues as appropriate to keep management informed and drive decision-making.
  • Lead/Support integration of strategies, channels, and customers associated with Mergers/Acquisitions as needed

Working Conditions:

  • Open office environment.
  • Hybrid work schedule; a combination of working remotely from home and 1-2 days a week in the office
  • Some overtime required as special projects arise.
  • Minimal Travel required


Minimum Requirements:


  • 3+ years work experience in energy markets, customer portfolio management and/or product management
  • Working knowledge of deregulated power markets in U.S. states
  • Bachelor’s degree from an accredited college or university required.
  • Business Analysis, finance, marketing, or strategy experience preferred


Preferred Qualifications:


  • Experience using reporting dashboards (Power BI, Spotfire, Tableau)
  • Master’s degree from an accredited college or university


Additional Knowledge, Skills and Abilities:


  • Strong computer and analytical skills, including proficiency in MS Office.
  • Detail oriented and highly organized.
  • Thorough understanding and ability to apply marketing and technology principles.
  • High integrity, energy, enthusiasm and tenacity.
  • Proven commitment to delivering projects on-time.
  • Effectively communicate to a wide range of audiences in both written and oral form. 
  • Advanced project and people management skills


Physical Requirements:


  • Occasionally requires lifting as appropriate to perform duties and responsibilities.




NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability

EEO is the Law Poster (The poster can be found at

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources

Nearest Major Market: Houston