Organic Social Media Support Intern

As an NRG employee, we encourage you to take charge of your career and development journey. We invite you to explore exciting opportunities across our businesses. You’ll find that our dynamic work environment provides variety and challenge. Your growth is key to our ongoing success—take the lead in shaping your career development, goals and future!

NRG

At NRG, we’re bringing the power of energy to people and organizations by putting customers at the center of everything we do. We generate electricity and provide energy solutions and natural gas to millions of customers through our diverse portfolio of retail brands. A Fortune 500 company, operating in the United States and Canada, NRG delivers innovative solutions while advocating for competitive energy markets and customer choice, working towards a sustainable energy future. More information regarding NRG is available at www.nrg.com.

Location: Houston, TX
Internship Length: 10 weeks | Hours: 40 hours/week

Summer Internship Program

Our 10-week program is designed to increase future employment potential for prospects while providing a valuable resource for the business. This Summer Internship will appeal to proactive and self-motivated college juniors/seniors with a genuine desire to learn about the energy business and industry. During the internship, candidates will work on real projects and have real responsibilities. NRG aims to help candidates build strengths, gain skills that can be transferred to any workplace, and stand out from the crowd.

Ideal Candidate

We’re looking for a proactive, creative thinker who loves social media and understands how to engage audiences through compelling content. You should be knowledgeable about trends, passionate about storytelling, and ready to bring fresh ideas to the table. If you thrive in a fast-paced environment and want to learn how brands build relationships through social platforms, this role is for you.

As a Social Media Intern, you’ll work on projects to shape how NRG connects with customers online. You’ll ideate content and formats, develop platform strategies, and analyze engagement for decision-making, all while helping us grow brand awareness and develop community. You’ll gain industry knowledge, exposure to strategy, and real-life examples of analytics and creative development in action as part of a collaborative, experienced team of marketing professionals.

Social Media Intern Responsibilities:

• Content Ideation: Suggest themes, trends, and creative ways to bring our brand to life across Instagram, Facebook, X and more.
• Audience Strategy: Assist in tailoring content for different audience segments to maximize engagement.
• Trend Adaptation: Proactively identify trending formats and propose creative ways to adapt them for NRG’s brand.
• Calendar Building: Assist in planning and scheduling posts for maximum impact and consistency.
• Community Engagement: Assist with monitoring customer comments and direct messages, including tracking, responding and escalating when needed.
• Social Listening: Set up listening dashboards within Sprinklr to spot trends, track competitor activity, and determine audience sentiment to inform proactive content decisions.
• Analytics & Reporting: Support weekly dashboards and provide insights about engagement and reach that can impact content creation decision-making.

Required Skills

• Strong knowledge of major platforms (Instagram reels and stories, YouTube Shorts, TikTok, LinkedIn, X).
• Strong creative thinking and ability to generate fresh, platform-specific ideas.
• Excellent communication skills with a willingness to pitch ideas and collaborate.
• Strong organizational skills for managing calendars and deadlines.
• Familiarity with engagement metrics (reach, click-through rate, audience growth).

Preferred Qualifications

• Rising college senior pursuing Marketing, Communications, Business, Public Relations, Journalism, or related field.
• Experience with social scheduling tools (Sprout, Hootsuite, Sprinklr) and Meta Business Suite.
• Experience creating or planning short-form video content for Instagram or TikTok.
• Experience with planning and ideating social media content for a brand and/or portfolio showcasing social strategy, posts or short-form videos.

NRG Interns need to be able to demonstrate the following behaviors:

• Build and maintain effective working relationships; Communicate/collaborate effectively
• Have a positive impact through self-awareness and social skills
• Deliver excellent customer service
• Take initiative and set high standards for self
• Look at the bigger picture and recognize the impact of your actions
• Learn from experience to perform in new or changing situations
• Focus energy on what will make a difference and deliver exceptionally

Minimum Qualifications

• Degree discipline: Business / Marketing / Communications / Public Relations / Journalism or related degree
• Must have completed third year of college with a 3.0 GPA or higher
• Must be eligible to work in the United States without sponsorship
• NRG and its subsidiaries are an Equal Opportunity Employer - EOE AA M/F/Vet/Disability

Working Conditions

• Open office environment
• Primary Location of Employment: Houston, TX
• Based on placement and location, the schedule of your work week will be a hybrid work schedule: a combination of remote work and in-office per team needs

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.