Manager, Sales Channel Strategy & Growth GTM

Welcome to the intersection of energy and home services. At NRG, we’re all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner and more connected future. We deliver innovative solutions that make our customers’ lives easier—helping them power, protect, and intelligently manage their homes and businesses. To do this, we need creative and talented people to join our company.

We offer a dynamic work environment and a unified and inclusive culture. NRG fosters a strong sense of belonging that leads to better collaboration and business performance. Our company programs are designed to help employees develop the skills they need for success now and in the future. In everything we do, we aim to champion our employees and bring value to our customers, investors and society. More information is available at www.nrg.com. Connect with NRG on Facebook, LinkedIn, and follow us on X @nrgenergy.

Sales Channel Strategy & Growth GTM Manager

Role Overview

The Manager will play a critical role in accelerating customer acquisition and incremental channel growth across all home energy brands for the Texas Region. This individual will shape and execute strategic initiatives that support the growth of retail energy sales channels, emerging nurture channels, and select go‑to‑market initiatives.

They will partner closely with GTM Retention, Sales, Marketing, Product, Pricing, Segmentation, Digital, and Operations teams to deliver aligned channel strategies, optimize performance, and support regional growth goals. They will serve as the primary strategic growth partner for Face-to-Face, Outbound Telemarketing, and Affiliate channels.

The ideal candidate is a proactive and collaborative insight‑driven marketer with strong program management skills, experience in retail energy, and the ability to translate strategy into coordinated execution.

Key Responsibilities:

• Serve as the primary strategic growth partner and day‑to‑day point of contact for push and non‑brand sales channels, ensuring clear communication, alignment, and prioritization.
• Lead coordination and intake of channel marketing needs, triage requests, and translate into actionable workstreams.
• Monitor channel performance across segments and markets to identify gaps, risks, and opportunities.

• Build and manage lead generation and incremental acquisition programs from the ground up.
• Partner with GTM retention, Sales Ops, Marketing Ops, Digital, and Pricing to optimize funnel performance.
• Drive promotional planning, product messaging needs, and pricing influence for new product launches.

• Support mass campaign strategy across brands through insight gathering, performance tracking, and optimization recommendations post-launch.

Qualifications:

• Bachelor’s degree in business administration, marketing, economics, communications, or related field
• 5+ years of experience in growth strategy, go-to-market planning, sales, marketing and/or business development roles, preferably in the electricity or energy industry.
• Proven track record of developing and executing successful go-to-market strategies that drive revenue growth, channel and market expansion.
• Strong analytical skills and proficiency in market research and data-driven decision-making.
• Demonstrated ability to develop compelling and visually engaging presentations that effectively communicate complex ideas, data, and strategic plans to diverse audiences, including senior executives, stakeholders, and cross-functional teams.
• Deep understanding of deregulated electricity markets, including regulatory frameworks, competitive dynamics, and customer segments, with specific knowledge of the Texas market preferred.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence key stakeholders.
• Strategic mindset, with the ability to think creatively, anticipate market trends, and develop innovative solutions to complex business challenges.
• Results-oriented approach, with a focus on driving measurable outcomes and continuous improvement.

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing.  EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.  

Official description on file with Talent.