Manager, GME Conversion Optimization & UX (Remote)

Date:  Mar 18, 2023

Houston, TX, US, 77002 VIRTUAL, TX, US, 00000

Company:  NRG

At NRG, we’re bringing the power of energy to people and organizations by putting customers at the center of everything we do. We generate electricity and provide energy solutions and natural gas to millions of customers through our diverse portfolio of retail brands. A Fortune 500 company, operating in the United States and Canada, NRG delivers innovative solutions while advocating for competitive energy markets and customer choice, working towards a sustainable energy future. More information is available at Connect with NRG on Facebook, LinkedIn and follow us on Twitter @nrgenergy.

Job Summary: 

The Digital User Experience and Conversion Optimization Manager will be responsible for the overall user experience of the GME digital assets and optimizing performance of user interactions within those assets. This includes leading UX design updates across app, website, online account management, etc., creating/developing/managing A/B testing focused on improved throughput for prospects and customers alike leveraging best practices, user testing and analytics to develop and measure tests.  This role will work closely with the following teams to optimize performance:  Go To Market Strategy, Marketing, various digital agencies and Digital Agile teams to optimize performance.


Essential Duties/Responsibilities:

  • Lead the content optimization initiatives for web and appl channels including ideation, prioritization, road mapping, design, analysis, measurement, and reporting

  • Proactively analyze quantitative and qualitative data to develop data-driven recommendations that A/B test scenarios focused on conversion optimization, design & UX strategy; track performance of various optimization activities

  • Ability to report up to senior leadership the findings of tests in a succinct manner

  • Manage and conduct user testing & research through surveys, usability testing and heat maps

  • Create pivots and further ideation from learnings/data analysis to meet business goals

  • Provide insights and reports for leadership of optimization activities through data storytelling of in-progress, current, and upcoming initiatives on web and email channels

  • Manage the overall user experience journey for prospects with the primary objective to move them down the awareness/consideration phases to a purchase decision

  • Manage the overall user experience journey for current customers to ensure an optimal NPS score leading to increased tenure of customers

  • Manage projects for asset development for various initiatives between marketing and digital agile teams

  • Collaborate with digital sales team and agency focused in optimizing search & display performance in the lower funnel

  • Collaborate with a team of creatives, developers, and stakeholders to execute content enhancements for our prospects & customers

  • Continuously refine web and email channel project processes to increase efficiency, streamline process, and improve customer experience

  • Responsible for overall site maintenance and consistency

  • Other duties as assigned


Working Conditions:

  • Remote work environment

  • Some overtime required as special projects arise

  • Travel (minimal)


Minimum Requirements:

  • Bachelor’s degree required

  • 3+ years of experience within a marketing team or agency with extensive experience in various digital marketing channels including paid advertising, websites, landing pages and SEO

  • Proven leadership abilities (team builder & organizational effectiveness)

  • Strong understanding of Adobe Analytics, Google Analytics and Adobe Test & Target

  • Strong understanding of search engine optimization best practices

  • Experience managing optimization roadmaps with a track record of successfully implemented conversion test

  • Experience managing workstreams with 3rd party agencies and/or multiple internal departments

  • Excellent communication and presentation skills

  • Adept at presenting strategies and performance results to peers and leadership



Why NRG is a great place to work:

  • Great company culture!! Voted as a BEST employer by Forbes
  • A competitive total compensation package, including annual incentive and/or commission
  • Stock Purchase Plan 
  • Benefits on the first day of employment - Medical, Dental, Vision, Life Insurance, and Short Term Disability, Wellness program, etc.   
  • Company-paid life insurance and disability insurance
  • 401 (k) plan to help save for retirement
  • Generous PTO plan, plus 8 company holidays, and 3 floating holidays
  • Numerous discounts, including electricity discounts on NRG brands


Preferred Qualifications:

  • 2+ years people management

  • Previous experience at digital ad agency


Additional Knowledge, Skills and Abilities:

  • Experience writing requirements for designers and developers

  • Proficiency with Figma

  • Familiar with user behavior and user testing platforms (including HotJar,

  • Self-starter with excellent relationship building and interpersonal skills to collaborate across departments and organizations

  • Alignment with Green Mountain sustainability and renewable mission


Physical Requirements:

  • Remote work at desk space on a computer

NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability  Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.  

Official description on file with Talent.


If you reside in or intend to work remotely from California, Colorado, New York or Washington State, you may contact for compensation information related to this position and other information as required by applicable law. Please include the job title in your request.

Nearest Major Market: Houston