Digital Sales Strategist II

Date:  Sep 14, 2021

Houston, TX, US, 77002

Company:  NRG

At NRG, we’re bringing the power of energy to people and organizations by putting customers at the center of everything we do. We generate electricity and provide energy solutions and natural gas to millions of customers through our diverse portfolio of retail brands. A Fortune 500 company, operating in the United States and Canada, NRG delivers innovative solutions while advocating for competitive energy markets and customer choice, working towards a sustainable energy future. More information is available at Connect with NRG on Facebook, LinkedIn and follow us on Twitter @nrgenergy.

Role: Digital Sales Strategist II


Join a dynamic and innovative team as we work to grow digital sales for the Reliant brand. As part of the Digital Sales team, you will analyze sales, traffic, and conversion data, and have a deep understanding of the online customer journey and sales funnel. This role is required to drive strategy for our digital advertising campaigns while collaborating with our agency/media partners. Additionally, this person will interact with several internal teams to help drive performance and value from our online channels. A strong background in digital advertising is required. Digital agency background experience is strongly preferred. The ideal candidate will be thorough with attention to detail, strategic, analytical, ambitious, self-motivated, and creative. This position will report directly to the Digital Sales Manager.



  • Work with various internal departments, including marketing, innovation, analytics, and IT, to drive performance across the sales funnel.
  • Provide analysis on a daily/weekly/monthly basis, and campaign optimizations based on performance data.
  • Collaborate with agency partners on strategy and execution for our Reliant Residential, Small Business, and Security brands.



  • Bachelor’s Degree preferred; can substitute additional relevant professional experience.
  • 2-4+ years of experience in digital marketing, ecommerce space.
  • Ability to comprehend digital marketing data and deliver business recommendations.
  • Attention to detail and task management.
  • Excellent written, verbal and presentation skills.
  • Strong problem-solving skills.
  • Strong Excel, PPT skills required.
  • Knowledge of analytics and ad management tools (Google Analytics, The Trade Desk, Adobe, AdWords, Google Campaign Manager etc.).


Preferred Qualifications:

  • Bachelor’s degree from an accredited college or university preferred.
  • Digital agency background experience is strongly preferred.


Physical Requirements:

  • The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
  • Professional, fast paced, high intensity office environment.
  • This is a remote hybrid role based in our Houston, TX office working in the office 1-2 days per week and from home the remainder of the week.





NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability

EEO is the Law Poster (The poster can be found at

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources

Nearest Major Market: Houston