Digital Business Analyst

Date:  Jan 24, 2023
Location: 

Houston, TX, US, 77002

Company:  NRG

At NRG, we’re bringing the power of energy to people and organizations by putting customers at the center of everything we do. We generate electricity and provide energy solutions and natural gas to millions of customers through our diverse portfolio of retail brands. A Fortune 500 company, operating in the United States and Canada, NRG delivers innovative solutions while advocating for competitive energy markets and customer choice, working towards a sustainable energy future. More information is available at www.nrg.com. Connect with NRG on Facebook, LinkedIn and follow us on Twitter @nrgenergy.

JOB DUTIES:           Responsible for designing, testing, and analyzing digital data and contributing to energy company’s digital marketing strategy using web tools such as Adobe Analytics, Test & Target, Foresee, SDL Tridion, SAP, and Google 360. Specific duties include: (1) delivering insights, managing and supporting optimization efforts, and analyzing sites for improved analytics capture, design opportunities, and actionable recommendations; (2) working with internal clients to establish KPIs and related metrics for new and existing products/campaigns, site enhancements/redesign/traffic, testing designed solution, and providing continuous evaluation of implementation through analytics data analysis and correlation of data sets and behaviors captured across different tool sets; (3) collaborating with content and UX/CX strategists, marketing, stakeholders, and IT development teams to optimize efficacy of messaging, branding and digital communications; (4) working with marketing managers to support web strategies, campaign tracking performance, tracking, and implementation; (5) performing quantitative and qualitative detailed analysis of marketing, acquisition, and retention performance using SAP, Oracle, MySQL and/or other specialized tools; (6) administering, configuring, and maintaining Adobe Analytics, GA360, Adobe Launch, Adobe Test and Target, design documents, and implementation best practices; and (7) working with media agencies to meet marketing and sales performance goals. 

 

MINIMUM REQUIREMENTS:     Master’s degree in Business Administration, Marketing, Systems Engineering, or related field; three years of marketing experience, including online marketing, web analytics, metrics, and digital optimization, and financial reporting; proficiency with Adobe Analytics, Google Analytics, Adobe Test and Target, and Adobe Launch; and development experience with SAP, HTML, JavaScript, and CSS. 

 

 

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NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability

EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources


Nearest Major Market: Houston