NRG Careers

ASSOCIATE, DIGITAL MARKETING

Date Posted: May 13, 2020

Location: Princeton, NJ, US

Company: NRG

Job Description

NRG is the leading integrated power company in the U.S., built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses. Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.


 

Summary


The Senior Associate, Digital Marketing is primarily responsible for supporting digital consumer acquisition strategy and execution for the retail business segment. This role will deliver strategic, integrated marketing campaigns that drive sales and engagement and ultimately drive business results.

 

Essential Duties/Responsibilities
 

  • Execute and manage tactical digital marketing campaigns, including email and landing page builds, and tracking setup.
  • Draft, review and create digital content for websites and social media to drive audience engagement.
  • Manage social media strategy, planning, and execution to engage, nurture, and grow the company’s social followers. 
  • Closely collaborate with IT, product development/innovation, and other marketing channels as well as other cross-functional teams. Liaise with key internal stakeholders to gain buy-in and secure approvals, including legal/regulatory and executive team.
  • Continuously track and analyze campaign/creative/channel mix effectiveness. Deliver relevant reports and present insights to keep stakeholders abreast of marketing activities and performance.
  • Ability to think through complete customer lifecycle and make recommendations for all stages from a digital perspective including UX, design, and overall functionality of websites.


 

Additional Knowledge, Skills And Abilities
 

  • Ability to cultivate and sustain a high degree of cross-functional collaboration, coordination, and communication.
  • Experience in either the energy industry or similar subscription-based industry preferred.
  • Experience tracking and measuring campaign performance and drawing valid conclusions.
  • Experience with utilizing a web CMS such as SDL Tridion to build web content.
  • Google Analytics, Google Adwords, and SEO campaign building, testing & reporting.
  • Understanding of conversion funnel tactics and strategic development of multi-channel campaigns.
  • Basic/intermediate HTML experience to create or edit landing page and email content and implement Google Analytics tracking codes
  • Ability to think strategically and deliver high-level insights, while also managing day-to-day requests and tactical execution.
  • Ability to establish effective working relationships with management, team members and peers. And to communicate with them effectively (verbal, written, and visual).
  • Strong attention to detail, organization, and time management skills.
  • Ability to multitask and perform in a deadline-sensitive environment.
  • Ability to work successfully in a matrix organization with competing priorities.
  • Sets high expectations of self and work; self-motivated and resourceful.
     

Experience
 

  • 5+ years of experience in digital marketing and/or advertising.
  • Experience with consumer strategic marketing.
  • Experience with subscription-based industry (electricity, cable, internet, etc.).
  • Experience with Salesforce Marketing Cloud or similar platform is a plus.
     
  • Education

    Bachelor's degree in marketing, advertising, or related field.

 

Preferred Qualifications

  • Previous experience with subscription-based industry (electricity, cable, internet, etc.)

 



#LI-DL


NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability
EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources


Nearest Major Market: New Jersey