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Senior Associate, Marketing Strategy & Planning

Date: Dec 2, 2017

Location: Philadelphia, PA, US

Company: nrg

NRG is the leading integrated power company in the U.S., built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses. Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.

Summary:

The Senior Associate, Digital Marketing Strategy & Planning is primarily responsible for supporting the go-to-market consumer acquisition strategy and execution for the retail business segment through digital marketing channels. This role will deliver strategic integrated marketing campaigns that increase awareness, consideration, purchase, loyalty and ultimately drive business results.

 

Essential Duties/Responsibilities:

  • Execute and manage tactical digital marketing campaigns. 
  • Ability to think through complete customer lifecycle and make recommendations for all stages, focusing primarily on customer acquisition.
  • Drafting, reviewing, and submitting digital content and working with the creative/web teams to develop graphical content for ads, the website and social media to drive audience engagement.
  • Ensure creative and messaging is synergistic in all customer communications. Provide marketing input and influence creative outcome.
  • Collaborate with product development, segment marketing, customer experience, marketing channels and other cross-functional teams. Liaise with key internal stakeholders to gain buy-in and secure approvals, including legal/regulatory and executive team.
  • Continuously track and analyze campaign/creative/channel mix effectiveness. Deliver relevant reports and present insights to keep stakeholders abreast of marketing activities and performance. 
  • Manage social media strategy, planning, and execution to engage, nurture and grow the company’s social sphere of users. 

 

Additional Knowledge, Skills and Abilities:

  • Ability to cultivate and sustain a high degree of cross-functional collaboration, coordination, and communication.
  • Experience in either the energy industry or similar subscription-based industry preferred.
  • Experience tracking and measuring campaign performance and drawing valid conclusions.
  • Google Analytics, Google Adwords and SEO campaign building, testing & reporting.
  • Understanding of conversion funnel tactics and strategic development of multi-channel campaigns.
  • Basic/intermediate HTML experience to create or edit landing page and email content and implement Google Analytics tracking codes
  • Ability to think strategically and deliver high-level insights, while also managing day-to-day requests and tactical execution.
  • Ability to establish effective working relationships with management, team members and peers. And to communicate with them effectively (verbal, written and visual).
  • Strong attention to detail, organization and time management skills.  
  • Ability to multitask and perform in a deadline-sensitive environment.
  • Ability to work successfully in a matrix organization with competing priorities.
  • Sets high expectations of self and work; self-motivated and resourceful.

 

Experience:

  • 5+ years of experience in digital marketing and/or advertising.
  • Experience with consumer strategic marketing.
  • Experience with subscription-based industry (electricity, cable, internet, etc.).

 

Education:

Bachelors degree in marketing, advertising or related field.


NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability
EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources


Nearest Major Market: Philadelphia

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