NRG Careers

Manager, Brand & Marketing Communications

Date Posted: May 22, 2020

Location: Philadelphia, PA, US

Company: NRG

Job Description

As an NRG employee, we encourage you to think creatively and proactively about your career choices.  Our work environment is dynamic and the career opportunities across our businesses offer variety and challenge.  Providing career growth to our own employees is critical to our ongoing success--take charge of your career goals and empower your future!


The Manager, Brand and Marketing Communications will lead the strategy and creative development of brand marketing to drive brand consideration, acquisition, and sales across channels including digital, direct mail, email, retail/events, TV, radio, OOH, and customer marketing. This role will manage several internal and external relationships, including marketing team leads, media contacts, and agency partners, to elevate the NRG brand and deliver integrated marketing campaigns.  


Key Responsibilities:

-    Own brand, value proposition and positioning for NRG East Retail.  Define strategy to bring value proposition to life across marketing channels. 
-    Establish and track key metrics that define success for the brand, marketing, and media. 
-    Define and implement cohesive brand and messaging strategy across all marketing channels 
-    Lead integrated creative and messaging strategy; lead team in elevating creative and messaging to strengthen NRG’s brand and marketing.  
-    Develop upper funnel through lower funnel message strategy. 
-    Define and drive media strategy; assess media opportunities, specifically within Philadelphia market.
-    Create brand guides, creative briefs, strategy documents, and executive marketing presentations. 
-    Partner with marketing analytics to shape strategy based on key segments. 
-    Collaborate with internal marketing leads and agency leads to develop differentiated marketing campaigns to reach consumers and drive brand awareness and consideration. 
-    Collaborate with retail and corporate marketing teams to create alignment in strategy and messaging.
-    Manage and oversee graphic designers in bringing brand to life through creative.
-    Continuously identify new opportunities to establish brand awareness and elevate brand and positioning.
-    Act as brand steward within marketing, across the business, and with various partners to reinforce value proposition and ensure alignment of marketing programs. 

Minimum qualifications:
-    Bachelors degree
-    7-10 years of brand marketing, marketing communications, and/or media experience


Preferred Qualifications:

-   Managerial experience

-   Master's Degree or MBA

-   Experience working for or with Markering Agencies


Additional Knowledge, Skills and Abilities:
-    Proven experience driving results in a matrixed organization 
-    Strong brand and creative knowledge and experience 
-    Strong voice in influencing cross-functional and leadership buy in, specifically when introducing new strategies
-    Team player with the ability to prioritize and handle multiple responsibilities in a fast paced, deadline-driven environment 
-    Well-developed communication skills 



NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability
EEO is the Law Poster (The poster can be found at

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources

Nearest Major Market: Philadelphia