NRG Careers

Sr. Digital Optimization Analyst

Date Posted: Mar 20, 2020

Location: Houston, TX, US

Company: NRG

Job Description

NRG is the leading integrated power company in the U.S., built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses. Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.

More information is available at Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.


Job Summary:


The Sr. Digital Optimization Analyst will provide support for various digital projects within an agile team structure. You’ll help decide what enhancement to test or which features to create for a given hypothesis or business request. You’ll manage the execution of the digital enhancements and features by working with our team of designers, copywriters, developers and product owners. Eventually, you’ll review the results of the test or enhancement to develop business learnings. Typical tests and enhancements will focus on improving customer experience for both customer acquisition and current customers.


Essential Duties/Responsibilities:


  • Conduct user research through surveys, usability testing and heat maps.
  • Use website analytics and user research to provide data-driven insights that drive design and requirements
  • Lead the ideation, prioritization, road mapping, design, and approval process for new features and A/B tests
  • Write A/B testing specifics including annotation on screen designs
  • Develop digital business cases by working with cross-functional teams to outline business opportunity, value and rationale
  • Provide insights and recommendations through data storytelling for all test results and new features implemented
  • Create pivots and further ideation from learnings to further improve results
  • Collaborate with a team of designers, developers, and a product owner to execute the feature or enhancement for our customers 

Minimum Requirements:

  • High school diploma or GED
  • 5 years of experience within a digital team with extensive experience in various digital marketing channels including paid advertising, social media, e-mail, websites, landing pages, SEO and content marketing.


Preferred Qualifications:


  • Bachelor’s degree preferred.


Additional Knowledge, Skills, and Abilities:


  • Experience contributing to or managing digital roadmaps full of successfully executed, investment returning features/tests
  • Experience writing requirements for designers and developers
  • Expert in Adobe Analytics and Google Analytics with an understanding of how to measure performance of a digital channel
  • Familiar with Hot Jar and
  • Excellent project management skills
  • Self-starter with excellent relationship-building and interpersonal skills to collaborate across departments and organizations
  • Desire to make a difference for the environment



NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability
EEO is the Law Poster (The poster can be found at

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources

Nearest Major Market: Houston