NRG Careers

Sr. Associate - Sponsorships, Advertising & Marketing

Date Posted: Aug 10, 2018

Location: Houston, TX, US

Company: NRG

Job Description

NRG is the leading integrated power company in the U.S., built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses. Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.

More information is available at www.nrg.com. Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.

We are currently seeking to hire a Sponsorship, Advertising & Marketing Associate that will be responsible for a diverse range of assignments, projects and activities to support business goals and objectives.  In this role you will develop integrated sponsorship, advertising and marketing campaigns that drive acquisition call volume and web traffic for the retail business.  

The selected candidate will support the development and execution of assigned brand sponsorships, advertising and marketing campaigns for retail acquisition.  Also, responsible for producing measureable and sustainable results that strengthen brand awareness, consideration, and improve customer retention in the Texas market.

 

Position Responsibilities

  • Support the development and execution of integrated sponsorship activation programs working cross-functionally with key stakeholders to measure and deliver on program objectives.
  • Support the development of strategic and creative advertising programs.
  • Manage assigned projects and the workflow of daily project details in close coordination with the advertising, marketing and creative teams.
  • Collaborate with the marketing campaign execution and planning teams and external agencies to ensure 360˚ integration of sponsorship and advertising messaging across multiple consumer touch points – including TV, Radio, and OOH, digital, print, on-line video, mobile, social and on-site. 
  • Manage timelines to develop and meet deadlines.
  • Works closely with agency partners to ensure collaboration and execution of impactful programs builds brand awareness and consideration, driving business goals.
  • Act as brand ambassador for the organization and ensure consistent messaging and creative across channels and campaigns.
  • Support the broader retail marketing team and lead special projects to address pressing business needs as necessary. 
  • On-site activation set-up and support for sponsorship events (including evenings and weekends as necessary)

 

Knowledge and Skills

  • Excellent interpersonal, organizational and written communication skills
  • Ability to meet targets
  • Solid business acumen
  • Relationship and consensus building skills  
  • Problem solving skills

 

Qualifications:

Education

  • BA or BS in Marketing, Business Administration or related field.

 

Experience

  • 3-5 years of successful sponsorship, advertising or marketing experience, energy sector experience beneficial
  • Expected to take initiative and work well in a fast-pace environment with multiple departments, projects and deadlines
  • Strong focus on quality
  • Candidate must be proficient in Microsoft Office
  • Ability to speak and write Spanish not required but would be a plus

 

Additional Requirements

  • Must be willing to work evenings and weekends to support on-site activity at events as needed.
  • Some domestic, overnight, weekend or evening travel may also be required to support events, production or other company activity.

 

 


NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability
EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources

 

 

 

 

 

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Nearest Major Market: Houston