NRG Careers

SR. SEO MARKETING SPECIALIST

Date Posted: May 14, 2019

Location: Houston, TX, US

Company: NRG

Job Description

NRG is the leading integrated power company in the U.S., built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses. Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.

More information is available at www.nrg.com. Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.

Job Summary: 

Reliant is seeking an experienced Sr. Search Engine Optimization Marketing Specialist with strong skills, experience and expertise in SEO strategy and implementation. This position is onsite and fulltime located at our office located in Houston, Texas.  The Sr. SEO Marketing Specialist will manage and oversee the execution of a large company SEO strategy while developing and executing key individual strategic SEO plans designed to maximize traffic volume, conversion, and ROI.  The ideal candidate will have experience in applying data insights to editorial decisions; ideally, you will have experience with performance metrics related to the marketing funnel. 

 

Essential Duties/Responsibilities:

  • Oversee all aspects of the SEO strategies and execution of reliant.com and other brands, including the electricity, Security by Reliant, and Reliant Home Services lines of business to maximize organic volume, conversion and ROI all while progressing towards the larger company SEO strategy.
  • Develop, manage, monitor, and execute a transparent larger SEO strategic plan and vision that aligns with the company’s goals and metrics.
  • Ensure and constantly improve the SEO based organic enrollments that drive millions of dollars of business value to the supported brands and verticals.
  • Define, tune, execute, and capitalize on content gaps with our competitors, content growth, and content optimization opportunities.
  • Research, analyze, and keep abreast of SEO best practices, strategies, channel performance, and development changes, to provide guidance and consultation services to multiple implementation, marketing, and business teams.
  • Deliver insights, manage and support site optimization efforts using SiteCatalyst, Test & Target, Foresee and SDL Tridion.
  • Collaborate with internal stakeholders and upper management to establish KPIs and related metrics for new products, site enhancements and site redesigns as well as with content strategists to optimize efficacy of messaging, branding and digital communications to all users.
  • Provide strategic and tactical recommendations and support to business managers, marketing, creative, IT, and UX pertaining to SEO.
  • Perform audits on sections of the site and make content recommendations on how to increase referral traffic from search; help writers improve their craft with an eye toward making long-term SEO gains.
  • Ability to write content for SEO
  • Extract insight from campaign data, identify relevant trends and provides well-developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives.
  • Exhibit clear understanding of overall client brand messaging and goals, and manage the development of content for search engine marketing purposes, including but not limited to, keyword generation, blog and social media copy creation and website copywriting.
  • Manage SEO projects from end to end.
  • Develop, execute and monitor keyword rankings with proven data.
  • Weekly reporting of SEO strategies and results to management.
  • Keep current with trends and advancements in technology, SEO, UI/UX, Google algorithm updates, etc.
  • Manage vendors, vendor relationships, and systems utilized for SEO
  • Collaborate with SEM strategy/execution
  • Reputation management and local strategy

 

Minimum Requirements:

  • 3-5 years of SEO experience with up-to-date understanding of organic search trends and proven ability to achieve top search ranking results
  • Bachelor’s  Master's degree in information systems, computer science, marketing, business and communications
  • Experience in developing and maintaining business reports and performing ad-hoc analysis; with demonstrated skills in data interpretation and statistical analysis
  • Expertise in usability principles, website and SEO best practices
  • Experience working in the following Google Data Studio, Adobe T&T, Adobe Analytics, Google 360, Google Search Console,
  • Technical understanding of SEO:
    • On-Page SEO (Image Alts, Meta Tags, etc.)
    • Off-Page SEO (Link health review, Link Building, etc.)
    • Technical SEO (Page Speed Optimization, Rich Snippets, etc.)
    • Knowledge in Title Tagging and Meta Descriptions
    • SEO audits of client websites to ensure that all ranking factors are implemented correctly

 

Preferred Qualifications:

  • 5 years of SEO experience with up-to-date understanding of organic search trends and proven ability to achieve top search ranking results
  • Experience working with and reporting web traffic, financial/business reporting and analysis; Ability to communicate clearly and effectively to various groups, including all management tiers
  • Understand Google Quality rater guidelines
  • Fluency with content marketing/working with other internal stakeholders to leverage things like PR for SEO benefits.
  • Google Analytics certification a plus.
  • Google AdWords certification a plus.
  • Experience in BrightEdge
  • Fluent speaking, reading and writing in Spanish is a plus.
  • Experience working on a complex network of sites
  • Experience in working with onsite, technical, content, video and social media optimization. 

 

Additional Knowledge, Skills and Abilities:

  • Ability to work proactively and independently to meet multiple project deadlines; Ability to multi-task and prioritize as needed.
  • Ability to learn new software and concepts quickly; ability to learn and adapt to evolving conditions and fluid requirements.
  • Attention to detail and deadlines with a track record demonstrating initiative, drive and quality output.
  • Excellent oral, organizational and written communication skills; troubleshooting and critical thinking skills.
  • Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution.
  • Solid understanding of search engine ranking factors, algorithms, and core SEO principals
  • Strong web analytics skills with the ability to analyze and act on data; and a knack for testing and optimization.
  • Thorough understanding of SEO, how it interacts with UX, and how they both can affect site performance.
  • SEO knowledge around technical topics.
  • Advanced understanding how websites work.
  • Independent decision-making ability and a desire to implement projects
  • Experience with CMS
  • Excellent interpersonal skills, flexibility to accommodate different situations and temperaments.
  • Proficient in MS Office applications. Strong on Excel.

 

Physical Requirements:

  • The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
  • Occasional overtime work may be required.
  • Professional, fast paced, high intensity office environment.

 

#LI-RA


NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability
EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources


Nearest Major Market: Houston

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