NRG Careers

Mass Marketing Operations Analyst II

Date Posted: Nov 26, 2019

Location: Houston, TX, US

Company: NRG

Job Description

NRG is the leading integrated power company in the U.S., built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses. Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.

More information is available at Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.


Job Summary: 


  • The Campaign Execution group provides operational analysis and implementation support for Retail mass marketing products, campaigns, key mass customer communications, channels and regulatory activities.  The group offers the opportunity to view the “big picture” of retail operations and marketing, as well as develop specialized knowledge in specific areas.
  • This team is responsible for liaising with IT, Marketing, Legal, Regulatory, Customer Care and Operations to accomplish results for Residential and Small Business market segments.  Evaluates, analyzes, and manages product, offer, campaigns and projects from idea through launch and designs business processes for ongoing operational support.  Successful team members demonstrate skills to effectively address issues across multiple functional groups (e.g. Marketing, Regulatory, Customer Care, Contract Management, Transaction Processing, Billing, IT, Credit/Collections, Online, Telephony, Channel Vendors, Database Operations).
  • A high degree of initiative and capability to work independently and cross-functionally is a required aspect of this job as well as strong interpersonal communication skills.


Essential Duties/Responsibilities:


  • Manage the offer creation and validation processes for building the commodity products sold in our residential, small business and builder/multi-family marketing campaigns.
  • Monitor and configure new online product content and product change-outs on, and through our content management system.
  • Work collaboratively with cross-functional teams across the organization, especially marketing and sales, to successfully develop timelines and deliver retail marketing acquisition and retention campaigns.
  • Manage end-end delivery of Retail campaigns, new products and projects, including change management, project management and post-implementation support. Accountable for successful project implementation.
  • Deliver status updates to key stakeholders at regular intervals through email communication and face-to-face meetings.
  • Continually evaluate effectiveness of Campaign Execution processes. Identify possible improvement areas and develop solutions to address them.
  • Gather, analyze and document business requirements and business cases for marketing related IT and operational process changes, new capabilities and improvements. Facilitate consensus around system and process changes from key stakeholders to affect timely and complete implementation.
  • Serve as the key subject matter expert for marketing on operational and IT capabilities, knowledgeable on all processes across customer lifecycle.
  • Support development of ongoing operational processes for new campaigns where needed, including launch of new commodity products and prices to market.
  • Manage report development for Campaign Execution in support of offer creation, online product content and campaigns
  • Learn and become proficient on multiple processes and systems used for offer creation, online content management, and campaign execution.


Working Conditions:

  • Office environment
  • Fast-paced professional environment
  • Some overtime work may be required
  • Minimal travel may be required


Minimum Requirements:


  • Bachelor’s degree 
  • Must be proficient in the Microsoft Office suite
  • Must be available to work occasional nights and weekends
  • Must be able to travel overnight up to 10-15%


Preferred Qualifications:

  • Computer Science or Information Management Systems majors
  • 2 or more years of data analysis experience
  • 1 or more year(s) of experience working with online content management systems (CMS)
  • Previous Energy experience
  • Previous experience with SAP/CCS


Additional Knowledge, Skills and Abilities:


  • Knowledge of retail competition, customer protection rules, Competitive Retailers
  • Work effectively and build relationships with people at all levels
  • Comfortable working with cross-functional business team composed of people with diverse backgrounds
  • Attention to detail with organizational and problem-solving skills
  • Exhibit technical and analytical aptitude
  • Excellent communications skills, both written and verbal
  • Demonstrate strong work ethic
  • High level of honesty and integrity
  • Handle multiple tasks simultaneously
  • Makes good judgments/decisions
  • High initiative
  • Results-oriented
  • Proficient in Microsoft Office products (Word, Excel, Visio, Power Point) and MS Project


Physical Requirements:

  • Required to sit and/or stand for extended periods of time
  • Evening and weekend work may be required as job duties demand




NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability
EEO is the Law Poster (The poster can be found at

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources

Nearest Major Market: Houston