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Marketing Manager

Date: Sep 8, 2017

Location: Houston, TX, US

Company: nrg

NRG is leading a customer-driven change in the U.S. energy industry by delivering cleaner and smarter energy choices, while building on the strength of the nation’s largest and most diverse competitive power portfolio. A Fortune 200 company, we create value through reliable and efficient conventional generation while driving innovation in solar and renewable power, electric vehicle ecosystems, carbon capture technology and customer-centric energy solutions. Our retail electricity providers serve almost 3 million residential and commercial customers throughout the country. More information is available at www.nrg.com. Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.

Summary:

Reliant Energy, a division of NRG and leading retail electricity provider in Texas, is seeking a Marketing Manager to build, implement, and execute the necessary strategies and plans for driving consumer awareness, conversion, and retention with a focus on the U.S. Hispanic segment.

 

Essential Duties/Responsibilities:

  • Maintains a deep understanding of Hispanic consumer attitudes, behaviors, and needs.
  • Stays abreast of the changing consumer landscape, key marketing trends, and best practices.
  • Develops winning marketing strategies by leveraging consumer insights, competitive intelligence, and historical learnings.
  • Builds comprehensive integrated marketing plans by collaborating with teams across the business.
  • Communicates marketing strategies and plans throughout the organization to ensure understanding and alignment.
  • Drives marketing activities, in strong partnership with in-house PR, media, digital, and creative teams, to achieve seamless execution of plans.  
  • Develops campaign KPIs and reports on results.
  • Contributes to the development of compelling promotional messaging and materials for multiple channels.
  • Analyzes rich data sets to identify opportunities for targeting marketing and sales efforts.
  • Recommends additional marketing activities in the marketplace (Retail stores, local events, etc.) to reach and influence consumers.
  • Evaluates and manages agency partnerships.
  • Creates presentations and shares with C-suite audiences.

 

Qualifications:

Education: Marketing, Business or related bachelor’s degree is required.  MBA preferred.

 

Language: Ability to read, write, speak, and translate both English and Spanish.

 

Experience: 3-5 years in multicultural consumer marketing, especially the U.S. Hispanic segment.  CPG experience highly preferred.

 

Additional Knowledge, Skills and Abilities:

  • Outstanding initiative and project management skills.
  • Self-starter – takes steps to improve deliverables/results without having to be asked.
  • Thinks creatively, works independently, handles multiple, concurrent assignments effectively and makes timely decisions; ingenious problem-solver in face of time and resource constraints.
  • Approaches issues and problems through teamwork and collaborative efforts.
  • Listens and accords respect to divergent points-of-view.
  • Able to work effectively on a team composed of people with diverse backgrounds.
  • Possesses superior written and verbal business communication skills, including the ability to succinctly frame up a point of view to influence leaders, partners, and peers.
  • Proficient with standard office workstation technology, including Microsoft Office suite of software tools.
  • Strong analytically and comfortable with advanced spreadsheets (Excel) and visualization tools (Spotfire, Tableau).


NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability  Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.  Official description on file with Human Resources.


Nearest Major Market: Houston

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