NRG Careers

Strategic Marketing Manager - Distributed Energy

Date Posted: Dec 22, 2018

Location: Houston, TX, US

Company: NRG

Job Description

NRG is the leading integrated power company in the U.S., built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses. Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.

More information is available at www.nrg.com. Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.

Job Summary
The Marketing Manager is responsible for supporting the NRG Distributed Energy go-to-market strategy, the delivery of integrated marketing and brand alignment, and marketing plans across all customer touch points.

The position will assist in the development of, implementation and monitoring of multiplatform marketing plans and facilitating strategic customer partnerships. This role will also oversee the execution with all communications channels, including but not limited sales, PR, creative services, web, social, and sponsorship to ensure alignment and cohesion. Must have a strong understanding and command of acquisition and retention initiatives, online/social media, direct marketing, public relations, community involvement, advertising and brand management.

 

Essential Duties/Responsibilities

  • Work with senior leadership to develop both short-term and long-term strategic marketing plans from idea to execution
  • Work across the businesses to ensure alignment and ongoing support for the plan
    Align program positioning, value proposition, messaging and creative strategy by understanding and refining senior leadership goals and objectives
  • Work across the business to ensure alignment and ongoing support for the plan
  • Participate in strategic discussions and provide creative solutions
  • Work with internal teams to ensure coordination and consistency across all marketing channels
  • Continuously test and report results
  • Ability to push boundaries, try new and innovative ways of thinking about and doing things, grow new businesses within a company
  • Maintain brand image, identity, and communication style while understanding how to position it to communicate effectively
  • Ensure consistency and maintain brand integrity and compliance among all creative
  • Ask tough questions. Dig deep.  What does success look like?
  • Come to the table with ideas for the most effective messages and strategies for the marketplace.

 

Minimum Requirements

  • Bachelor's degree in marketing, public relations, advertising or a related discipline. 
  • 5+ years’ experience in marketing, advertising, including account/project management
  • Experience building and implementing successful strategic marketing plans
  • Strategic marketing experience across the entire marketing mix
  • Must be able to travel overnight up to 25% of the time

 

Preferred Qualifications

  • Experience in energy markets a plus


Additional Knowledge, Skills, and Abilities

  • Knowledge of best practices and effective touch strategies in prospect/customer communications in the B2B space
  • Experience using qualitative/quantitative research and insights to drive program success
  • Ability to maintain effective working relationships with senior leadership, customers, and vendors
  • Ability to lead complex projects involving various departments and functions
  • Strong attention to detail, organization and time management skills
  • Ability to think strategically to provide solutions
  • Excellent oral and written communication skills; excellent presentation skills
  • Solid business acumen and problem-solving skills
  • Ability to drive decision-making and alignment across business teams
  • Ability to multitask and perform in an ever-changing environment
  • Ability to work successfully in a matrix organization with competing priorities
  • Sets high expectations for self and work; self-motivated and resourceful
  • Ability to be flexible, nimble and adapt as the business model develops
  • Knowledge of distributed generation technologies preferred

 

 Working Conditions:

  • Primarily an office environment.
  • Some overtime required as special projects arise.
  • 25% travel


NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability
EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources


Nearest Major Market: Houston

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