NRG Careers

Marketing Analyst

Date Posted: Apr 12, 2018

Location: Houston, TX, US

Company: NRG

Job Description

NRG is the leading integrated power company in the U.S., built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses. Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.

More information is available at www.nrg.com. Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.

Summary:

 

The Marketing Analyst support Green Mountain Energy will combine business acumen with analytical skills to assist marketing executives in business intelligence, decision making and product launch. They will work with marketing management to execute marketing strategy and plan by creating new product offers and assigning different offers at different times to different sales channels. Responsibility includes Residential Segment of Green Mountain Energy in both Texas and North East of US

 

Essential Duties/Responsibilities:

  • Conduct Campaign Development, Marketing and Portfolio analysis:
    • Develop marketing learning agenda. Design and execute testing cells and implement the learning plan
    • Use EPNPV (Expected Prospect Net Present Value) and CLV (Customer Lifetime Value) models to segment potential marketing population to target the profitable segments through different marketing channels
    • Post campaign analysis on enrollment, conversion rate, customer usage, customer credit, COA (Cost Of Acquisition), gross margin, marketing return and NPV (Net Present Value) by channel and product
    • Analyze testing cell result and develop the learning regarding effectiveness of different pricing, message, incentive, number of mailing and channel strategy
    • Apply advanced statistical technique to develop targeting models to predict enrollment, usage, length of tenure, and default. Continuously track models performance and update the models
    • Develop and update statistic model to predict attrition/switch models and customer value calculation engine. Calculate CLV score for call center retention efforts
    • In depth analyze the attrition/switch drivers and quantify their impacts
  • Develop & Operate Portfolio Acceptance and Attrition Report:
    • Weekly/Monthly/Quarterly customer count and load volume reports. They include customer count by business segment, state, utility, product and channel at begin and end of period, new start and new stop for both current and historical period
    • Monthly/Weekly AA (Acceptance and Attrition) book. It reports detailed acceptance, attrition and transfer service activities by type, segment, product and timing for both current and historical period. It also reports switchers’ destination
    • Ad Hoc reports for marketing, finance, planning, supply, risk and regulatory departments.

 

Education:  Advanced Degree (Master or Ph.D.) in Quantitative Fields Required, such as Economics, Engineering, Mathematics, Statistics or related fields preferred.  

 

Experience:  Three plus year working experience in reporting, quantitative analysis and modeling. One plus year working experience in deregulated retail electricity marketing

 

Technical and Other Skills and Abilities:

  • Proficient in SAS SQL, BASE, STAT programming. Comfortable with SAS MACRO
  • Working experience with other programming languages including SQL
  • Ability to translate complex business issues into achievable analytical learning objectives and actionable analytic projects
  • Solid understanding of the use and interpretation of graduate level multivariate statistical techniques and sampling methods, such as multi-variants regression, ANOVA, factor analysis, cluster analysis, and main components analysis
  • Ability to interpret complex analytic results and develop practical business implications
  • Understanding of utility business, to include service process, market structure/pricing and competitive environment
  • Fast learner with strong adaptation capability
  • Keen attention to detail
  • Ability to work as a team member in a fast paced environment
  • Effective at working on multiple projects simultaneously in a fast-paced environment
  • Outstanding initiative and project management skills
  • Effectively communicate to a wide range of audiences in both written and oral form
  • Proficient with standard office workstation technology, including Microsoft Office suite of software tools

 

Physical Requirements:

  • Occasionally requires lifting as appropriate to perform duties and responsibilities

 

Working Conditions:

  • Normal office environment
  • Some overtime required as special projects arise


NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability
EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources


Nearest Major Market: Houston