NRG Careers

MARKETING ANALYST

Date Posted: May 13, 2019

Location: Houston, TX, US

Company: NRG

Job Description

NRG is the leading integrated power company in the U.S., built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses. Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.

More information is available at www.nrg.com. Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.

 

Job Summary

Marketing Analyst II will provide project management and creative development support of marketing programs and campaigns for the NRG retail electricity brands. This role collaborates with cross-functional stakeholders and works closely with several internal teams including brand, marketing channels, business teams, legal/regulatory, external agencies, and operations to ensure alignment. This role reports to the Multibrand Marketing Manager.

Position Responsibilities

  • Assist team with the implementation of marketing plans and campaigns for both customer acquisition and retention
  • Assist with developing and overseeing a yearlong strategic marketing calendar for campaigns
  • Determine areas to better leverage a campaign across multiple marketing channels and ensure creative and messaging is synergistic in all communications.
  • Must think about consumer engagement and overall customer experience and is an advocate for the consumer.
  • Assist with management of internal and external creative resources/agencies to oversee collateral development
  • Deliver relevant campaign reports and present insights to keep the larger organization abreast of marketing activities.
  • Assist with marketing and media budget management
  • Demonstrate a thorough knowledge and understanding of the industry, business, competitors, and brand.

 

Minimum Requirements

  • Bachelor’s degree
  • Previous experience working in a Project Management capacity
  • Previous experience working across various corporate functions
  • Excellent oral and written communication skills

 

Preferred Qualifications

 

  • Marketing or Advertising majors
  • Previous experience in a Marketing, Advertising, Account Planning or Brand Management role
  • Experience with subscription-based industry (electricity, cable, internet, etc.)

 

Additional Knowledge, Skills and Abilities

 

  • Ability to coordinate with diverse work groups
  • Ability to work in a fast paced environment with limited supervision
  • Ability to multitask and work successfully in a matrix organization with competing priorities 
  • Excellent project management skills, with task and deadline orientation
  • Excellent relationship-building & interpersonal skills; collaborate across departments and organizations
  • Willing to jump in wherever help is needed

 

 

 

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NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability
EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources


Nearest Major Market: Houston

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