NRG Careers

Digital Media Planner/Marketing Analyst

Date Posted: Aug 4, 2020

Location: Houston, TX, US

Company: NRG

Job Description

NRG is the leading integrated power company in the U.S., built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses. Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.

More information is available at Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.


Job Summary: 

The Digital Media Planner/Marketing Analyst will manage, strategize and execute digital paid media (evergreen and campaign- based) to drive consideration, increase number of qualified leads and support corporate brand awareness.


Guided by marketing leadership, will perform the following:

  • Media strategy, budgeting and planning
  • Lead execution of media buying within our DSP including direct site buys, display media, PPC, Programmatic, paid social, SEM and retargeting
  • Maintain and optimize omni-channel local and national campaigns across various paid channels and actively report out on performance and opportunities
  • Will assist, as needed, in the development and execution of go-to-market strategy for business segment acquisition, including but not limited to: integrated marketing campaigns, messaging, sales collateral, presentations, webinars, whitepapers and email campaigns to generate quality leads 


Essential Duties/Responsibilities:

  • Assist in planning campaign strategies/tactics with comms and strategic marketing partners
  • Day-to-day execution and management within our digital media platform (Basis DSP by Centro)
  • Collaborate with media agency planning teams to incorporate agency media plans and insights into holistic media deliverables (i.e. plans, reports, etc.) that are regularly provided to strategy and business teams - deep understanding of media KPI’s and benchmarks (i.e.  CPM, CTR, CPC)
  • Manage end-to-end execution of paid search, Programmatic, LinkedIn, Twitter, Facebook and Instagram media, buying, pacing, tagging, optimization, and reporting
  • Lead daily media optimizations, collaborating with creative agencies to lead creative development and optimization process
  • Leverage data-driven insights to inform planning and optimization for future media and content strategies
  • Collaborate closely with analytics teams to identify trends, best practices, testing opportunities and optimization roadmaps
  • Align program positioning, value proposition, messaging and creative execution to media strategy
  • Lead the development of marketing campaigns that support the sales organization and drive acquisition
  • Monitor customer segments and performance data to determine focus of marketing efforts
  • Collaborate on development of marketing competitive intel reports 


Working Conditions:

  • Primarily in an office environment
  • Some overtime required as special projects arise
  • Occasionally requires lifting as appropriate to perform duties and responsibilities 


Minimum Requirements:

  • Minimum of two (2) years media planning or buying required
  • 4+ years of experience in marketing and communications, preferably in the B2B space
  • Experience working on marketing campaigns, including messaging and visual collateral


Preferred Qualifications:

  • Preferred experience in internal/external communications
  • Project management experience a plus, preferably in marketing or related
  • Bachelor’s degree from an accredited four-year college or university preferably in Business, Marketing, Communications or related field


Additional Knowledge, Skills and Abilities:

  • Effectively communicate with partners, cross-functional teams and marketing stakeholders
  • Ability to work under pressure and balance competing priorities and deadlines
  • Self-motivated and driven, with a demonstrable positive attitude
  • Strong verbal and written communication skills
  • Advanced user of the Microsoft Office Suite
  • Advanced presentation skills
  • Clear appetite for learning and demonstrates a curious mind
  • Pays strong attention to detail
  • Must be comfortable planning a project from ideation to implementation

NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability
EEO is the Law Poster (The poster can be found at

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources

Nearest Major Market: Houston