Head of Marketing - Goal Zero

Date:  Nov 20, 2021


Company:  GoalZero

At Goal Zero, an NRG owned company; our mission is to empower people with a bright, safe, connected, and sustainable future by delivering smart portable power solutions.  Goal Zero’s power stations, solar panels, and lighting give outdoor enthusiasts the power to go farther and stay out longer, while providing reliable and accessible energy resilience to everyone looking to prepare for the unexpected.


Goal Zero is a high growth company with aspirations to continue leading the fast-growing product categories we invented more than decade ago through our brand pillars of focused innovation, intelligent design, consumer trust, positive impact, & community connection.  We are not content to only advance our current product categories and markets but are boldly driving disruptive power solutions into new categories and consumer segments as we build a household brand name.


The Head of Marketing is Goal Zero’s chief marketing officer with responsibility for all aspects of Goal Zero’s brand and marketing presence.  The Head of Marketing is responsible for brand, creative services, content development, public relations, product marketing, go-to-market, ecommerce, and advertising.  Omni-channel advertising includes digital, mass media, and retailer partnerships & collaborations.  This senior leader serves on Goal Zero’s executive management team guiding day-to-day marketing activities, leading a growing team of talented and passionate marketers, and providing strategic input into both short & long-term planning for the business. 

We are looking for an executive leader who aligns with our corporate values of passion, effort, urgency, support, ownership, performance, resilience, discernment, and communication. You will be a guide who brings robust experiences from your career, but more importantly, has the judgement to know when to apply them and when to forge a new path; a mentor who is thrilled to help your employees grow and thrive professionally; a steward who values data, analytics, and research to drive decisions; a driver who stops to celebrate successes and then leads the team up the next mountain; and an inquirer fiercely dedicated to better understanding our consumers and how to create more raving Goal Zero fans.


Required Knowledge, Skills, and Abilities:

  • Bachelor’s degree required; masters preferred while appropriate job experience is a great substitute
  • A minimum of 12 years of work experience with a wide range of marketing roles and progressive leadership experience.
  • Senior marketing leadership experience at a high growth consumer goods company strongly preferred.
  • Experience in outdoor recreation and/or home categories preferred.
  • Experience developing aspirational consumer-focused brands
  • Omni-channel advertising experience in a variety of channels including digital, print, retailer partnerships & collaborations and traditional mass media (TV, radio, outdoor).
  • Strong analytical skills
  • Leadership of a team of 15+ preferred
  • Balance of strategic & creative thinking and strong execution skills
  • Passion to deliver real and measurable results
  • Strong verbal and written communication skills
  • Experienced user of Microsoft Excel, Word, PowerPoint


Physical Requirements/Working Conditions:  


  • Open office environment – Primary
  • Evening and weekend work as job duties demand, especially in collaborating and syncing up with overseas partners
  • Domestic and International Travel up to 10% may be required
  • Occasionally requires lifting up to 50lbs as appropriate to perform duties and responsibilities


Additional Details and Benefits:


We aren’t just a company but a team of passionate people who live life to the fullest, with a shared desire to help others do the same. We’re mountain bikers, skiers, and climbers, world travelers and weekend warriors, technology mavens and creatives, moms, dads, soccer coaches, volunteers, and everything in between. We rely on our products to power the things that matter most in our own lives and are proud to stand behind them.


Benefits include: Medical, Dental, and Vision Insurance, 401K Plan, Employee Stock Purchase Plan, Parental Leave, Tuition Reimbursement, and more.



Goal Zero is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)


Level, Title, and/or Salary may be adjusted based on the applicant's experience or skills.
Official description on file with Human Resources.

Nearest Major Market: Salt Lake City