Senior Marketing Analyst

Welcome to the intersection of energy and home services. At NRG, we’re all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner and more connected future. We deliver innovative solutions that make our customers’ lives easier—helping them power, protect, and intelligently manage their homes and businesses. To do this, we need creative and talented people to join our company.

We offer a dynamic work environment and a unified and inclusive culture. NRG fosters a strong sense of belonging that leads to better collaboration and business performance. Our company programs are designed to help employees develop the skills they need for success now and in the future. In everything we do, we aim to champion our employees and bring value to our customers, investors and society.

More information is available at www.nrg.com. Connect with NRG on Facebook, LinkedIn, and follow us on Twitter @nrgenergy.

We’re looking for a detail-oriented and curious Senior Marketing Analyst to join our team. This role drives cross-functional marketing projects, campaign and content measurement, partnership and contest execution, process improvements, automation, and analytics that improve how work is planned, built, measured, and optimized. The ideal candidate is an experienced user of marketing automation platforms and is a problem-solver who uses data and insights to improve operational efficiency, advance our AI roadmap goals, and drive growth outcomes.

Key Responsibilities

Marketing Operations & Execution (~50%)

• Manage promotional experiences and day-to-day partnership deliverables, including contests, ticket giveaways, and event activations, from initial strategy and approvals through execution, promotion, reporting, and close-out.
• Lead process optimization initiatives by documenting best practices and identifying opportunities to improve efficiency and consistency.
• Develop and maintain process documentation and enablement materials, including onboarding guides, how-to documentation, and workflow maps.
• Partner with the team to support in-platform AEM content and experience updates and web publishing as needed, ensuring timely and accurate website changes.

·      Partner with the team to build and deploy Salesforce Marketing emails as needed.

Analytics & Reporting (~30%)

• Enable campaign launches and website updates through setup, testing, QA, and data validation, including links, forms, audiences, tracking tags, lists, preferences, and segments.
• Conduct ad-hoc analysis and translate insights into recommendations that inform campaigns, audience targeting, journey optimization, website behavior, and process improvements.
• Establish baseline performance benchmarks by analyzing historical campaign and channel results for comparison against future initiatives.
• Contribute to experimentation by monitoring A/B test results, interpreting outcomes, and documenting key learnings for stakeholders.

AI and Automation (~20%)

• Contribute to AI agent design and automation projects that improve marketing workflows and customer experience.
• Maintain and continuously improve prompt libraries and support the training and tuning of AI agents by reviewing interactions and documenting enhancements.
• Execute and scale AI strategies developed in collaboration with the broader AI working group, implementing and expanding successful pilots across teams and campaigns.
• Identify and implement automation opportunities, including simple workflows or no-code integrations, that reduce manual work and improve efficiency.
• Define and track performance metrics to measure the usage, accuracy, and business impact of AI and automation initiatives.

Requirements and background

• 3-5 years of marketing experience (digital, web, email, operations, analytics)
• Working knowledge and experience with digital marketing tools and workflows, including Salesforce, AEM, Adobe Analytics, Excel, SharePoint, and Copilot or equivalent.
• Strong skills in data visualization and storytelling
• Growing experience and interest in AI and automation technology for marketing use cases
• Strong organizational skills and attention to detail; thrives in a fast-paced, collaborative environment
• Strong communication and confident presentation skills

Why This Role Matters 

This is more than a marketing role – you will be part of a team driving innovation, responding to market shifts, and leading the charge in energy transformation. Your work will directly impact brand perception, customer engagement, and business growth.

NRG Energy is committed to providing broad access to employment opportunities for diverse job seekers and ensuring our workforce represents the diverse communities we serve. We abide by human rights legislation and accommodate applicants and employees in accordance with applicable law.

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DEML employs individuals in the Provinces of Alberta, Ontario, British Columbia, and Saskatchewan. We regret that we will be unable to hire you for this role if your regular remote work location is not within one of these listed provinces. Please reach out to careers@nrg.com if you have any questions.