Manager, Market & Segment Strategy

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Job Summary: 

The Manager is a pivotal role that supports strategic and performance initiatives for the deregulated business in Canada. The role will report to the Senior Manager, Go-to-Market Strategy. This role will collaborate with the Retail Optimization team, Product, Marketing, and Customer Management teams to identify business problems and provide data-driven solutions to enhance Direct Energy’s (a division of NRG) acquisition and growth strategy. You must be a strong problem solver and effective communicator. You must thrive in a fast-paced environment, possess a high level of intellectual curiosity, and focus on generating results. This role will also contribute to the development of new growth markets, customer segments, and channels.

Essential Duties/Responsibilities:

• Assist in developing market strategies to increase consideration and achieve competitive advantage, utilizing market assessments, customer research and data, competitive analysis, marketplace trends, and growth opportunities.
• Identify segments in each market and determine which to target based on overall impact to the Direct Energy Home business for both Residential and SMB customers.
• Support the creation of executive-level presentations to show growth and improvement opportunities on acquisition sales and the portfolio growth of energy and subscription-based services.
• Identify opportunities to improve value propositions or product mix based on target segment or market.
• Support the definition and tracking of goals and key performance metrics for Acquisition; monitor regularly to understand effectiveness of strategy, making recommendations for continuous improvement.
• Participate in cross-functional teams in the development of Go-to-Market strategies and major market initiatives, including selection of mass product offering.
• Contribute to the development of market research plans to leverage consumer insights from internal and external sources to ensure the direction of the brand is based on consumer trends and brand awareness.
• Provide input for Marketing Communications to develop mass and quarterly campaigns consistent with Direct Energy’s positioning. Inform creative and communication strategy.
• Stay informed of current market trends and competitive developments to enhance Direct Energy’s strategic position in major markets.
• Other duties as assigned.

Education:

• Bachelor’s degree in business, marketing, or another related field.
• MBA or graduate degree preferred.

Minimum Requirements:

• At least 5 years of relevant professional experience in a Strategic Marketing or Business Strategy position.

• Experience in developing go-to-market strategies for consumer-facing products or services.

• Background in improving and optimizing business performance based on key metrics and goals.

• Proficient Excel modeling skills and PowerPoint required.

• Research-driven mindset with excellent analytical, problem-solving, and project management/organization skills.

• Strong work ethic, with business acumen, sound decision-making, and a bias for action; ability to act in a decisive, urgent, and committed way to achieve results; remain focused on deliverables and leverage resources to reach goals.

• Comfortable working in a growth environment, collaborating with a new team and providing recommendations on improving existing processes.

• Ability to prioritize and manage multiple projects simultaneously with a high degree of accuracy.

• Exceptional communicator (written and verbal), able to present a story and strategic options in a clear, concise manner.

• High level of motivation and aptitude for problem-solving, with strong attention to detail.

• Excellent people skills, as this position requires significant interface with outside stakeholders and the leadership team.

• Able to work in a fast-paced environment with tight deadlines.

• Intellectual curiosity and continuous improvement drive.

Additional Knowledge, Skills, and Abilities:

• Ability to manage multiple assignments on a timely basis with a high degree of accuracy.
• Highly data-driven with the ability to analyze, articulate and solve complex problems and concepts to make effective business decisions.
• Understanding of business goals and the need to balance and sometimes make trade-offs.
• Innovative and problem-solving instincts, supported by experience guiding creative input, development, and execution from idea to completion.
• Solid understanding of standard marketing principles and customer engagement tactics.
• Ability to keep the customer impact at the forefront of all business decisions and activities.
• Strong interpersonal, written, verbal communication, and presentation skills, with the ability to interface effectively with individuals in various functions and at various levels.
• Strategic thinking skills, but also skilled in tactical execution.
• Ability to effectively prioritize workload in a detailed and organized manner.
• Able to utilize organizational and project management skills to direct work activities within critical path timelines.
• Ability to establish strong relationships to influence perceptions and manage change.

Preferred Qualifications:

• Prior consulting experience.

Physical Requirements:

• Occasionally requires lifting as appropriate to perform duties and responsibilities/Position requires employee to work using a laptop/computer screen.

Working Conditions:

• Hybrid environment (office and home).

• Some overtime required as special projects arise.

• Some travel <10%.

NRG Energy is committed to providing broad access to employment opportunities for diverse job seekers and ensuring our workforce represents the diverse communities we serve. We abide by human rights legislation and accommodate applicants and employees in accordance with applicable law.

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DEML employs individuals in the Provinces of Alberta, Ontario, British Columbia, and Saskatchewan. We regret that we will be unable to hire you for this role if your regular remote work location is not within one of these listed provinces. Please reach out to careers@nrg.com if you have any questions.