Website Content Specialist

Welcome to the intersection of energy and home services. At NRG, we’re driven by our passion to create a smarter, cleaner and more connected future.

Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.

The Role:

We’re looking for a proactive and detail-oriented Website Content Specialist who thrives in a fast-paced eCommerce environment. The ideal candidate is passionate about digital content and website management, with a strong eye for detail and a keen understanding of how content impacts customer experience and conversion rates. You should be comfortable working cross-functionally with eCommerce, marketing, creative, and analytics teams to execute content strategies that drive engagement and revenue. Strong project management skills, the ability to juggle multiple deadlines, and a problem-solving mindset are key to success in this role. Additionally, a basic design skillset and familiarity with Figma will be essential for refining and managing visual assets. If you’re a strategic thinker who takes ownership of website content and continuously looks for ways to improve and optimize, we’d love to hear from you!

Essential Functions/Responsibilities:

• Own and Manage Content Updates – Ensure the Current Customer Online Store remains accurate, engaging, and optimized.
• Plan & Execute Monthly Content Updates – Collaborate with the eCommerce Senior Manager to update homepage banners, product detail pages (PDPs), and targeted promotions.
• Ensure Content Alignment – Maintain consistency with promotional campaigns, customer segmentation strategies, and Vivint’s branding.
• Optimize Website Content – Enhance eCommerce performance through strategic content improvements.
• Maintain Content Governance & Quality Control – Ensure a consistent brand voice, accuracy, and documentation of content processes.
• Analyze Website Performance – Track key metrics and provide recommendations for content improvements.

What you will be working on:

• Manage and optimize the Current Customer Online Store to ensure a seamless eCommerce experience.
• Plan and execute monthly content updates with the eCommerce Senior Manager, including homepage banners, PDPs, and targeted promotions.
• Enhance content personalization and segmentation strategies to drive engagement.
• Collaborate with internal teams to execute seasonal and promotional campaigns.
• Monitor website performance metrics and implement data-driven content optimizations.
• Stay ahead of competitor trends to maintain a competitive edge in the eCommerce space.
• Create compelling content that balances detailed product information with readability.
• Write modern, differentiated brand copy that conveys a strong story.
• Develop copy assets for campaigns, including email, landing pages, digital and print ads, presentations, video, and blog posts.
• Work with cross-functional teams—including editors, writers, UX designers, CMS developers, and marketers—to ensure content aligns with business goals.
• Establish and maintain key internal and external messaging consistency.
• Leverage SEO, keyword research, information architecture, and usability best practices to optimize content.
• Use consumer analytics to improve user engagement, increase loyalty, generate leads, and measure brand awareness.
• Collaborate with the design team to ensure copy and visuals are cohesive.     

Who you will work with:

• Customer Marketing, Analytics, Brand and Creative teams
• eCommerce team
• Customer Experience team

Required Skills:

• Develop and implement content strategies using data insights, ensuring engagement and effectiveness.
• Strong understanding of SEO, keyword research, and eCommerce content optimization.
• Experience with CMS platforms, preferably Acquia.
• Strong written and verbal skills with attention to grammar and accuracy.
• Basic design skills for editing assets in Figma or similar tools.
• Ability to analyze website performance and optimize content accordingly.
• Ability to manage multiple deadlines, multi-task, and work in fast-paced environments.
• Work cross-functionally with eCommerce, marketing, creative, and analytics teams.
• Ensure content accuracy and consistency across platforms.

Required Experience:

• Proven track record of effective and impactful content creation
• Bachelor’s degree in a related field
• 2-4 years of experience in eCommerce content management, digital marketing, or website operations.
• Experience working with a CMS (Acquia, WordPress, Shopify, etc.).
• Familiarity with Figma or similar design tools.
• Experience working with eCommerce websites or online customer experiences preferred.
• Previous experience collaborating with marketing, eCommerce, and analytics teams to optimize content.
• Understanding of reporting insights and experience with tracking, testing and

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Official description on file with Talent.